Expired Listings – Why Some Agents Still List Them High, Knowing It Won’t Sell.
I have lsited and sold many expired homes. These are homes that were on the market, but did not sell. The most common reason why a house does not sell is usually because it is priced high.
There are other factors why a house does not sell like condition and marketing etc.
I went on an expired listing last week. 15 minutes into the appointment, I knew I did not want to take the listing. The sellers had boght the home in April 2010 for at $300,000(not exact sale price). For job related reason, they have to sell, and so listed the house in Nov 2010 for $340,000!!. Of course it did not sell. The market has gone down last year in Orange County, not up! No remodeling was done either. I recommended that they list at $300,000 or less!
I noticed the next day the house was listed by a competitor, at the same listing price…$340,000. We all know that this house is not going to sell, know matter how much marketing will be done. She wants to list at $340,000 so she can recover her closings costs from both buying and selling the home!

So the question is why do Real Estate agents take overpriced listings, knowing the house will not sell at that price.
Here is the WHY::
1. They are desperate and hungry agents, only looking to their benefit, not the sellers.
2. They do not have a marketing budget. They want FREE sign calls.
3. They promise to do Open Houses, checking out the sellers out of their own homes on weekends. Meanwhile, the agent is picking up seller and buyer leads, at no cost to the agent.
4. They lack the skill and confidence to tell the sellers the truth, ‘This house will not sell at that price, Mr/Mrs Seller!
5. They have low self esteem and earn money at others efforts and costs.
6. They will take listing at a high price, then bug the sellers to drop the price over and over again.
(This blog is meant to be an ‘educationa’l moments for the seller and not a put down for agents. This scenario may not always apply.)
Mahesh Mike Patel Prudential Ca Realty
www.MikePatel.com Search Homes Like An Agent Dream Home Finder

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