More Business, Fewer Clients.
I have been in the real estate business for many years. I have tried all the tricks in the trades to get more clients all the time. In fact I have spent too much time chasing after new clients.
I have worked on For Sale By Owners, Expired listings, Open Houses, Just Listed and Just sold mail outs and drop offs, news paper advertising, craigslist postings, Facebook, twitter and Linked posts, blogging, and networking etc etc. Many times I feel like I work on these lead generation activities all at the same time and get overwhelmed! Lot of my time goes to new business generation, sometimes it pays off and sometimes it does not.
I went to a mixer/seminar recently, and the speaker quoted “More Business, Fewer Clients” This speaker is a heads a company that does close to $1 Billion per in sales! and they have less than 100 clients! That is when it hit me! Why am I chasing so many buyers and sellers, when I have gold in my database! Past clients, friends, and a great circle of influence.
Isn’t it true in any busines that 80% of the business comes from 20% of the people! It should apply to me as well.
Any suggestions and feedback are most welcome.
Mahesh Mike Patel Prudential CA Realty. www.mikepatel.com
